Dubai, UAE, 27 November 2025 – Tribonian Law Advisors (“TLA”) has advised Backlite Media LLC (UAE) (“Backlite”), on the 100% acquisition by its UK subsidiary, Multiply Media Group Limited’s (“MMG”) of London Lites Ltd, one of UK’s leading digital out-of-home operators renowned for its premium footprint and landmark large-format screens.
MMG is the UK-based arm of Backlite, a subsidiary of Two Point Zero Group PJSC (formerly known as Multiply Group PJSC), and specializes in the delivery of large-format and digital out-of-home advertising solutions. The transaction marks a significant step in Backlite’s strategic expansion beyond the UAE and reflects its ambitions to establish an immediate, scaled presence in key international markets under the Backlite brand.
With a portfolio of more than 65 large-format and digital screens across prime London locations, London Lites strengthens MMG’s foothold and enhances its ability to deliver high-impact audience reach in one of the world’s most dynamic advertising markets. Following completion of the transaction, London Lites will operate under MMG, enabling Backlite to integrate UK operations into its wider regional and global growth strategy.
Commenting on the transaction, Emile Boulos, Partner at TLA, said: “We are proud to have assisted Backlite on this strategic acquisition, further advancing its international growth. This transaction aligns with Two Point Zero Group’s vision to build a scaled, premium digital-out-of-home platform. We look forward to supporting their future initiatives.”
Rindala Beydoun, Managing Partner at TLA, said: “Our role in this acquisition reflects TLA’s long-standing commitment to supporting clients in complex and strategically significant cross-border transactions. We are pleased to continue contributing to Backlite’s global expansion journey and reinforcing our reputation as a trusted advisor in the M&A space”.
The TLA team advising on the transaction was led by partner Emile Boulos, assisted by senior associate Siwar Roumanos, and associates Marita Karaky and Gaelle El Haiby.
Tribonian Law Advisors (TLA) was founded in 2012 and stands as a beacon of superior quality, in-depth expertise and exceptional client service in the Middle East legal market with offices in Dubai, Riyadh, Al Khobar and Beirut. At the helm is U.S.-qualified lawyer Rindala Beydoun with experience as a partner (including GCC managing partner) at leading US law firms and whose leadership pushes the boundaries of conventional legal practice. TLA specializes in Mergers & Acquisitions (M&A), Corporate Finance and Private Equity, areas in which our partners Carlo Pianese and Emile Boulos have accrued significant experience at leading international firms such as Allen & Overy, Herbert Smith Freehills and Vinson & Elkins.
In recognition of our unwavering commitment to excellence, we have been repeatedly honoured by prestigious awards and accolades. TLA unites legal prowess with business savviness to deliver an unparalleled client experience.
Contact details:
Hiba Mahdi
Phone: +971 4 597 9777
Email: hmahdi@t-lawadvisors.com
Website: www.t-lawadvisors.com